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The paradigm of T

B uenos days my dear friends, what follows will be an executive summary of reading THE PARADIGM OF THE BIG T (a copy of the file is located in the downloads tab), your content is interesting because it promotes business development strategy, of proven success in large organizations. This was developed and sustained when he was studying the Master of Management Human Factor, I hope your content is helpful for the development and growth of their businesses.

born and PARADIGM OF THE BIG T

I. KEYWORDS

• INNOVATION
• BUSINESS MODEL SEXY HIGH
• EMERGING ECONOMIES RESEARCH & DEVELOPMENT
• SPECTATORS and imitate
• SMALL t
• TECHNOLOGY PRODUCTS.
• linear path BIG T
• ,
• driven by ideas.
• CHANGE RULES
• NONLINEAR PATH (FLOWING FROM ALL AREAS OF THE COMPANY)
COMPETITIVE GAME NEW POTENTIAL
• COMPETITIVENESS
• NEW PARADIGM DYNAMIC INTERACTION
• STRATEGIC FOCUS
• ATMOSPHERE, BIOSPHERE PROPITIOUS
• ORGANIZATIONAL INNOVATION
• KNOWLEDGE PROCESSING PERFORMANCE INNOVATION
• MONOPOLY IS NOT THE MOST ADVANCED COUNTRIES
• VARIATION SUCCESSFUL INNOVATION
• decremental

II. SITUATIONAL ANALYSIS

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  Reading, highlights the interaction between large T and t girl, and their influence on business styles associated with success in business.
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  traditional paradigms, based on the premise that in developed economies whose organizations are dominated by technology and investment in R & D Innovation basically come from a single line of business: The product, however in the emerging economies organizations primarily based its Innovation in business model and come from different areas of the company. It also establishes that when these organizations involve the product this innovation is decremental in order to expand their markets and business environment and be consistent with emerging markets.
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  postulate a new paradigm that provides the dynamic interaction between large T and small t, as a style or business model developed business in Latin America and emerging countries that is positioned and seeks to compete globally beyond the conditions imposed by the business organizations based on R & D.
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  innovative activity distinguishes each organization, as the emphasis given to the large T or small t, this is the strategy that leans toward one or another model, sometimes using both. Wider application in the analysis is the business strategy in companies that produce "commodities." Many strategic errors arise when trying to innovate in the product and the process while another is due to an erroneous interpretation of market or product development.
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  is postulated that Latin American companies have the opportunity to innovate with the small t, as consumers and adapter. The competitive advantage comes in the form as used and / or technology base used to facilitate business model innovation, thereby seeking to overcome technological change and using the same as a support tool for new business models.
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  To encourage innovation (Big T) within the company, managers must create the right atmosphere so that there is flow of ideas, idea bank and / or areas that promote and conduct ongoing analysis to customer needs, answers to questions most unexpected, the market and its own employees. In commodities, the product is good material being transferred, which sell is service, advice or added value that distinguishes and differentiates the product that delivers the same competition.
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  It should be noted that innovation in the large T, can occur at any stage of production and / or management (marketing, marketing, etc).

III. CONCLUSION

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  The supply and demand, together with a continuous and objective observation of the behavior of market oriented innovation strategy in companies between the large T or t girl.
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  Beyond guidelines that the companies want to market, either through R & D and / or innovation in business model, the client continues to set the pace when defining strategies and business plans.
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  Globalization, forced a change of paradigm, the American solution is a model used by developed and developing economies. The supply and demand continue to mark the north to where innovation should be oriented businesses.
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  Companies have realized that not enough to sell and / or sell their products, they have to give an added value that distinguishes them from their peers and make a difference to the consumer. Therefore intraorganizational the managers become more aware that innovation is linear or nonlinear is supported within the competence of the people who designed and implemented.

IV. REFERENCE TO NATIONAL INDUSTRY

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  In our area there are several examples of innovation is not linear, a great example is AJEGROUP (KOLA REAL), who with his new business model: quality at a fair price, cost light and targeted to areas where savings achieved is very important to democratize the consumption of soft drinks, table water, juices and sports drinks.
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  resulting Democratization in 23% (Peru) market share and a large increase in percapita consumption. Not only has captured customers of skills but has managed to develop the market through its distribution centers located in strategic points and to reach the most unexpected outlets.
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  level in Peru, it is important to emphasize the versatility of its production lines, distribution capabilities coupled with the quality strategy at the right price.