; E oday multiple organizations (unfortunately not all) have started to take real awareness of the importance of human capital for growth, competitiveness and profitability. Companies now take a more humanistic style of management and care to motivate and provide opportunities for staff development are those that have lesser degrees of rotation.
Under this approach the Internal Communications Endomarketing or draw a line important and vital to facilitate and strengthen involvement, identification with the company, motivation , meaning belonging, and commitment of employees. Thus contribute to the whole team understands the business, the address to which point and how they can be part of achieving the objectives of the company.
However, the basis of Internal Communication "effective" is supported by commitment of the executives Endomarketing in programs aimed at the entire work force. Without this commitment, communication no action would be meaningless.
These programs take as a starting point the company's strategic objectives . While it is essential to align with the objectives of the organization is also important to get under the skin of employees, listen, understand their values \u200b\u200band purposes that identifies them in such a way as to properly coordinate a subculture with the parent company culture.
All internal communication policy has 3 functions:
- Strategic : plan design
- Operation: Specific tasks and responsibilities
- Cultural : strengthening the internal culture of organizations.
The Human Capital professionals responsible for meeting the role of management consultants within organizations. Diagnosticians to detect the needs of employees and organizational climate. From this developed a strategy and communication plans designed to measure. At this stage, decide what is going to be and how, select the means and instruments and programmed the most appropriate actions to carry out the transmission of messages. It is essential to consider what is to be achieved, ie point out the targets. You should consider different target audiences and the right time for communication. Finally, establish systems for monitoring, control and measurement feedback. 
Endomarketing programs should seek to measure participation and satisfaction of employees in a constant . also must have continuity in time. Campaigns or isolated efforts are not recommended in this area management. Finally, it is important to keep consistency between the messages sent to within the organization and out. Because if not, eventually you get to discredit employees. While internal communication is an important resource for smart companies, not many can incorporate it into their strengths. It is simply to recognize that an optimal external customer service starts with a good internal customer service.
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