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PROCESS. RESOURCES

• First: In groups of 4 thou must choose the product that you would like to make the advertising campaign.


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  Second Eligireis the advertising medium in which to develop your campaign from those explained in: http://es.wikipedia.org/wiki/Publicidad


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  Third: Analyzing the principles of AIDA theory aplicareis thou must explain how your public. Information on the AIDA theory can be found at http://es.wikipedia.org/wiki/Publicidad


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  Fourth: Thou must choose 4 of the advertising strategies to apply to your campaign, how will you develop use. The find in http://es.wikipedia.org/wiki/Publicidad


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  Fifth: Since you have completed all the steps necessary to create your own ad with what you can and put it into practice:

Each group will make a written summary de los 4 pasos anteriores y comenzará a realizar la campaña eligiendo el slogan y el diseño para la misma.

Por grupos saldreis a exponer y defender vuestra campaña de publicidad y al finalizar todas las exposiciones, entre toda la clase, se debatirá cual ha sido la campaña más efectiva y por qué